Intermediary Purchasing from the Producer of the Product
Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
Risks in relationship: The customer segment needs reassurance it can trust
A piece of equipment or product – a specific product apart from the company or process
| No. | SIC | Year | Note |
| 1 | 3579 | 1987 | Xerox offers a 3-yr warranty on its 1012 model. "That's 12 times longer than the competition's best – just three months." 1012 is more reliable: has a less complicated paper path for less jams, simple dual cartridge system that you can change yourself. |
| 2 | 3674 | 2002 | Equipment makers have struck back by claiming that the used equipment wouldn't work and the warranties were invalid. |
| 3 | 4899 | 2001 | Wi-Fi, the wireless internet service is often limited to a certain range from the radio transmitter to a broadband Internet connection. It does not bring access to rural areas. A new technology, WiMax hopes to beam high-speed Internet connectivity to homes and businesses miles away, eliminating the need for extensive wiring. This technology was limited before by the lack of a common industry standard. However, Intel Corp, Nokia Corp, Proxim Corp and several others recently created WiMax Forum that will promote a technical standard for wide-area wireless communications. The forum will certify that equipment works well together. |
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