Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO REQUIRE A SPECIFIC PRODUCT SYSTEM COMPONENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 4724 | 2002 | If you have not worked with a travel agent in a while it may rankle you to pay for what was once free. For trip planning, you might be looking at flat fees of $100 or $200 a trip. Alternatively, some agents charge by hour, and those can amount to $75 to $125 an hour. Others may charge on a per-person, per-day basis $25 or more. For that money, you can expect a customized, detailed itinerary. They should plan everything and specify what you are going to be doing, as well as arrange private guides or translators. |
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