Reduce Price to Improve Revenues and Margins

CHOICE 2: ISOLATE SEGMENTS RECEIVING THE LOW PRICE

A. Product Purchased Segments

Affiliated member segment

No. SIC Year Notes
1 3711 2005 In response to a successful initiative by General Motors, Ford Motor Co. and Chrysler began offering employee discounts to the general public, popular models which sell well without hefty reductions were excluded.
2 4512 2000 Delta will subsidize its employees for the PeoplePC service which normally sells for $25 a month.
3 5141 1997 Frequent shopper cards allow grocers to offer discounted items only to loyal customers.
4 6141 1990 Citicorp has a frequent-shopper program, which gives customers a personal bar-coded scanner card to give customers automatic rebates and discounts.
5 7011 1987 Hotels offering hospitality clubs, which (for a $50-$65 annual fee) give user discounts at restaurant, use of facilities. Only economically rational for larger customers.

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