Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 4813 | 2004 | TracFone sells 100 minutes of airtime for $29.99 and 400 minutes for $79.99. Those minutes lapse in two months unless customers renew plans. It rolls over unused minutes when customers renew. It also offers a one-year deal with 250 minutes for $94.99. |
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