Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: LOSS LEADER SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

1. Change the Benefit Package (No examples)

2. Change the Basis of Charge (No examples)

3. Change the List Price Examples>>

4. Change the Optional Components of Price (No examples)

<<Return to Choice 2

<<Directions to Reduce Price