Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: LOSS LEADER SEGMENT

1. A low priced product to attract the customer Choice 3>>

2. A low priced product to get third party business Choice 3>>

3. A low price on one product to obtain revenues from another product in a manufacturing or service business Choice 3>>

4. A low priced stand-alone product that is likely to form part of a product system Choice 3>>

<<Return to Choice 2