Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: PRODUCT COST SAVINGS SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

1. Change the Benefit Package Examples>>

2. Change the Basis of Charge Examples>>

3. Change the List Price (No examples)

4. Change the Optional Components of Price (No examples)

<<Return to Choice 2

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