Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / COSTS OF SUPPLIES THE CUSTOMER USES WITH THE PRODUCT

CHOICE 3 COMPONENT: PROVIDE A REBATE

No. SIC Year Notes
1 3661 2 Verizon Wireless is working with Motorola to get people to buy the new phones needed to access the high-speed network. In a joint promotion, Motorola is offering a $50 rebate on a $249.99 phone needed to take advantage of Verizon's network.

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