Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: VOLUME DISCOUNT BASED ON PURCHASES OVER TIME

CHOICE 3 COMPONENT: USE PRICE COMPONENT TO LIMIT THE SPREAD OF THE LOW PRICE

1. Change the Benefit Package
   (No Examples)
2. Change the Basis of Charge Examples>>
3. Change the List Price Examples>>
4. Change the Optional Components of Price

• Provide a rebate Examples>>
• Offer a coupon Examples>>
• Waive fees or make a one time or periodic payment Examples>>
• Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

<<Return to Choice 2