Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / COSTS OF SUPPLIES THE CUSTOMER USES WITH THE PRODUCT

CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT

No. SIC Year Notes
1 3711 2006 As gas prices rose, especially in key markets like California and Florida, General Motors introduced a promotion which would cap gas at $1.99 a gallon for the buyers of new full-size sport-utility vehicles and midsize cars for one year. Customers will receive a monthly credit to a prepaid fuel card for the difference between $1.99 and the average price of premium gas in their state. This will be calculated on the miles they drive, as calculated by the OnStar system.
2 3711 2008 Earlier this year, Chrysler LLC, responding to rising fuel prices, took the unusual step of introducing a gasoline card that locked in costs for buyers of new vehicles at $2.99 per gallon for three years.
3 4813 2001 Eight million phones went at bargain prices in China, he says. "Motorola dumped 6 million into China. Ericsson dumped close to 2 million." China was a logical place to sell off phones, especially for Motorola, says an analyst with a research firm . "Motorola and Ericsson have lost a ton of cash on their handsets. China is Motorola's stronger market, not Europe or the U.S.," he said.
4 4841 2000 Satellite TV offers a number of advantages over cable. Its digital signal provides a vastly improved picture and clear, CD-quality sound. It also has virtually unlimited capacity, with providers currently advertising up to 500 channels. That means you can get expanded basic service, with everything from A&E to ZDTV, for about $40 a month, and as many seasonal sports packages and movie channels as you're willing to pay for. Satellite TV often is cheaper on a month-to-month basis than cable. Of course, you must buy the dish and the VCR-size black box that decodes the signals, at prices starting around $100 and going as high as $400. But the satellite companies, EchoStar and DirecTV, offset the cost by offering frequent promotions that rebate part or all of the equipment and installation charges when you agree to a year's subscription. DirecTV, for example offered $99 cash back and free installation in some markets where Time Warner blacked out ABC, and got more than 25,000 takers within the first 12 days.
5 7032 2009 Lake Powell Resorts in Page, Ariz., is offering seekers of a houseboat adventure their “Gas on Us” promotion package this summer. Standard rentals will receive a $50 gas credit per day, deluxe rentals will receive $75 per day, and luxury houseboat renters will receive $100 per day. The luxury vessels sleep from six to 12 passengers. Amenities onboard include hot tubs, upgraded kitchens and home-theater systems.
6 7996 2006 Rising gas prices were predicted to slow travel in the early summer of 2006 but it was expected to rebound as consumers became less price sensitive. In order to prevent a drop-off in ticket sales, Six Flags and Cedar Fair are offering discount tickets and senior specials. Six Flags is linking discounts to gas prices.

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